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userInk, eminently usable design by Paul S. Hoffman
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EXECUTIVE SUMMARY

Computer Interface and User Experience Designer with emphasis on Human Factors and Usability

EXPERTISE

  • Visual Interface Design including:
    • Information Architecture
    • Wire-framing
    • Prototyping
  • User Centered Design and Usability
  • Web Design & Programming
  • Graphic Design & Illustration

EDUCATION

Ohio University, MFA in Theatre
Carroll College, BS in Speech Communication & Theatre

TECHNICAL SKILLS

Particular Talent: Rapid wireframing and prototyping of graphically attractive and eminently usable applications
Programming & Scripting Languages: AJAX, XML/XSL, DHTML, CSS, Javascript, OpenLazslo
Tools: iRise, Visio, Dreamweaver, Flash, Microsoft .NET Framework, Expression Web, Photoshop, Illustrator, Homesite, Authorware

EMPLOYMENT HISTORY

Dow Jones & Company, 06/10 - present
Contract UI Designer
Responsibilities:

  • Mockups, page-flow prototypes and wireframes for new product development
  • Persona and User-Experience Scenario for a new Investment Banking solution

Automatic Data Processing, Inc. (ADP), 12/08 - 06/10
Senior UI Designer
Responsibilities: Design of Information Architecture and User Interfaces for New and Upgraded Features

  • Working with business analysts to create wireframes based on initial requirements and then refine them based on feedback
  • Observing usability tests and providing usability recommendations
  • Supporting developers by providing graphical elements
  • Specific projects:
    • Design and support for upgraded portal information architecture (the Sitemap)
    • Design and support for ongoing integration of features in the portal
    • Conceptual design & wireframes for portions of new comprehensive portal

Sterling Infosystems, Inc., 2/06 – 10/08
GUI Designer
Responsibilities:

  • Design of User Interfaces for all IT projects, specifically:
    • Designed and prototyped in HTML and .Net 2.0 SterlingDirect, a new generation of the company's main internal and client facing system.
    • Designed and prototyped in HTML and .Net 2.0 DrugDirect, a web-based interface for specific client needs.
    • Designed and prototyped in Liferay Portal and OpenLaszlo the first two stages of the company's next-generation technology-delivery platform.
  • Usability and Accessibility advocacy:
    • Presentations to entire IT staff on User-Centered Design
    • Oversaw Usability Segment of new project development

Iknow LLC, 9/05 – 2/06
User Experience and Usability Consultant

  • Section 508 and W3C Web Content Accessibility Guidelines Evaluation
  • Alignment of Development Methodology with User Centered Design Methodology

GlaxoSmithKline, King of Prussia, PA – 10/04 to 5/05
Contract Web & GUI Designer
Responsibilities:

  • Design of User Interfaces for internal R&D IT projects, specifically:
  • Designed the Search Wizard (built with JSP utilizing CSS and DHTML) – extending the search capabilities of the Intranet Portal
  • Designed the Dictionary Exchange – archiving and retrieving valid value lists for R&D IT programmers
  • Designed the Advice Stack – Wikipedia-based system for accessing lessons learned
  • Usability and User Centered Design (UCD) advocate and evangelist
  • PowerPoint presentation for managers on the value of UCD
  • Comparison study of UCD methodologies
  • Study on integrating UCD with the Agile development methodology
  • Design and prototyping interfaces for new information tools
  • Conceived, designed and prototyped the Hypothesis Manager – web based tool using XHTML/CSS/XML/XSLT to organize information related to research concepts
  • Designed and prototyped SOAR (Service Oriented Architecture Repository) – web based tool using DHTML/CSS/PHP/MySQL to archive and retrieve information about internal Web Services, Data Stores, Message Queues and Applications

Cognetics Corporation, Princeton Junction, NJ - 10/87 to 10/04
Senior Designer/Creative Director
Responsibilities:

· Designing Web projects for major clients using HTML, DHTML, CSS, Javascript and XML
Long term contract with Siemens Medical Solutions
  • Designed the initial Look & Feel for Soarian Financials
  • Designed screen layouts and graphics.
  • Established and communicated style guides.
  • Created and managed Visio templates and stencils.
  • Taught designers and developers how to use DreamWeaver MX in their development process.
  • Built a stand-alone marketing demo using DHTML, CSS and Javascript with an XML back end.  See: http://www.digitalspaceart.com/projects/siemens/index.html [link opens in a new window]
Long term contract with ConEdison
  • Designed the Look & Feel for a common Intranet/Internet UI.
  • Designed screen layouts and graphics.
  • Designed and prototyped multiple sites using DHTML, CSS and Javascript.
Kamoon Connect, a collaboration product connecting people with experts
· Designing and prototyping stand-alone and non-Web client applications
ACT Online College Aptitude Test mCheck – regulatory inspection assistant Discover Financial Services Call Center CSR Program DataCast – broadband info/entertainment channel
  • Designed the Look & Feel
  • Designed screen layouts and graphics
  • Built prototype in Delphi
· Supervision of a staff of up to 3 Graphic Artists, with senior responsibility for the graphical look and feel of all company projects.

HONORS & AWARDS

  • Cognetics Corporation Web Site (version 3)
    2003 Award of Excellence, Society for Technical Communication, Washington DC Chapter
  • Congressional Information Service Congressional Compass Web Site
    1997 Award of Merit, STC Philadelphia Metro chapter
  • Cognetics Corporation Web Site (version 2)
    1997 Distinguished Technical Communication, STC Lone Star Chapter
    1997 Award of Merit, STC International Competition
  • Hyperties 4 Online Users Guide
    1996 Award of Excellence, STC Philadelphia Metro Chapter
  • Cognetics Corporation Web Site (version 1)
    1996 Award of Excellence, STC Lone Star Chapter
  • Primary Source Media’s American Journey CD-ROM Series
    1995 Distinguished Technical Communication, STC Toronto Chapter
    1995 Award of Merit, STC International Online Competition
  • Hewlett Packard LaserJet 4 Travel Guide
    1992 Distinguished Technical Communication, STC Puget Sound Chapter

TEACHING EXPERIENCE

The College of New Jersey
Assistant Professor, Designer/Technical Director,
Department of Speech & Theatre

  • Designed all main stage productions, supervised scenic construction shop, taught Scenic Design, Scenic Construction, Stage Lighting, Costuming, Makeup.

Denison University
Associate/Assistant Professor, Designer/Technical Director,
Theatre Department

  • Designed all main stage productions, supervised scenic construction shop, taught Theatre Appreciation, Studio Art Appreciation, Scenic Design & Construction, Stage Lighting, Advanced Topics in Technical Theatre.
  • Directed one production per year.