| AT&T Product Documentation Demo |
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| AT&T's documentation department faced a touchy
challenge in securing funding for worldwide electronic documentation and training. Senior
management, accustomed to printed manuals and training seminars, needed to be shown the
tangible benefits of multimedia. Also, management, employees, and customers needed a
demonstration of how multimedia documentation differentiates AT&T's products. A
flip-chart presentation stating the benefits wouldn't sell them on a major shift in
training approach and allocation. |
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Multimedia Demo |
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Fact Sheet |
- Multimedia product information program created in Director
- Cognetics wrote the script and shot all video used in the project
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Cognetics created a CD-ROM that demonstrates the productivity that
everyone can derive from getting complete, on-screen information and direction immediately
on a variety of subjects. We created seven scenarios showing how typical users might work
with online documentation. Some were humorous -- including Edna the receptionist
encountering a computerized phone system her first minutes on the job, and a salesperson
preparing and delivering on the spur of the moment a customized presentation -- but they
all show how such documentation makes a measurable difference in the way people actually
work. |
Video Scenarios
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The field technician benefits from having
accurate information for many different products at his fingertips. No more lugging
piles of paper manuals from site to site. |
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| The systems manager is always running to put
out fires. Networked documentation with a good search capability gives him the
information he needs when he needs it...wherever he is. |
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 In a Dragnet style dramatization, a sales rep is able to create a
custom presentation and answer tough technical questions in the field, using multimedia
product documentation.Cognetics understands the business environment, so the multimedia
presentation sends the right message. |
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© Copyright 1998 - 2003 Cognetics Corporation |
