| The Cognetics Design Group is
led by two of our principals: |
Dr. Charles Kreitzberg
CEO and Founder
Dr. Kreitzberg founded Cognetics in 1982 and has worked with user interfaces since the
1960s. Dr. Kreitzberg guides projects and organizations to meet both their own needs
and their users needs. Through LUCID (Logical User-Centered Interaction Design),
which he developed, Dr. Kreitzberg offers a clear, repeatable path to customer
satisfaction. |
Scott Gilkeson
Director of Design, Washington DC office
Scott Gilkeson is an expert in the area of Human-Computer Interaction, including
interface design, multimedia computing, technical management and systems analysis. He is
also responsible for consulting and training. He is the Director of Design, Eastern
Region, at Cognetics Corporation, and in that capacity oversees a staff of designers
working on projects from Boston to Atlanta.
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Leading our Alignment Advantage practice is:
Anne Pauker-Kreitzberg
President, Alignment Advantage
Anne was the co-founder and CEO of Alignment Advantage, Inc., now merged with Cognetics
Corporation. Prior to founding Alignment Advantage with Dr. Charles Kreitzberg, she
was the President of the Pauker Consulting Group. Early in her career, Anne served as
Director of Affirmative Action Compliance Programs for The State of New York at the New
York State Division for Human Rights.
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Completing the executive team is an an experienced business staff handling business
development and operations:
Doug Salmon, Executive Vice President
Doug has over thirty years experience in successfully managing combinations of
computer software and services organizations. He has built and/or managed successful
operations dedicated to customer support, sales, technical development, computer services,
consulting services and combinations of several of these. He has served on boards of
directors, for both public and private corporations. Mr. Salmon has also served as a
management consultant in areas of sales operations and process improvement. He holds
a Bachelor of Science degree with a Management major from Pennsylvania State University.
Deborah Nelson Young, Vice President
Deborah has over fifteen years experience in successfully establishing, managing
and developing both external client and internal cross-functional team relationships. Her
responsibilities include new business development, monitoring customer satisfaction, and
managing revenue growth. Prior to joining Cognetics Corporation Deborah was an Account
Manager for Xerox Corporation. She was selected for Management Training Program and
participated in the Leadership through Quality Program as a Mentor. Deborah graduated from
Rutgers University with a degree in Spanish and Business Administration.
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The Cognetics Design Team
Usability and Design Specialists
It takes a real-world perspective to make computers work for real people. The
Cognetics design team is skilled in all aspects of usability and user-centered design, but
also bring varied backgrounds to the table. The staff includes a cognitive psychologist,
instructional designers, human factors experts and visual designers. We come from the
financial sector, theatre, technical writing, graphic design, academia and publishing as
well as computer science and human factors.
For a portrait of a typical designer we have a persona of a
Cognetics Design Specialist that is also an example of how we create these profiles of
users for our design projects. |
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